Case Study
I was tasked with designing two distinct logos for an aviation client, focusing on capturing the essence of flight and innovation while maintaining a professional and sleek look. The logos were created using Adobe Illustrator, with initial concepts sketched by hand to ensure the designs would have a personal and creative touch.
Design Concepts
Initial Research & Concept Development:
To ensure the logos captured the essence of the aviation industry, I began with thorough research into aviation, focusing on the industry’s core elements, values, and its modern dynamics. This included exploring aviation towers, aircraft design, and the symbolism behind flight and air traffic control. The goal was to create logos that reflect both the precision and innovation that the industry represents.
Conceptual Approach:
For the initial design sketches, I incorporated two key symbols central to aviation: an aviation tower and an airplane. These elements were carefully integrated into the designs to symbolize the foundation and movement of the aviation industry. The aviation tower represents control, communication, and the structure that ensures safety and efficiency in air travel, while the airplane symbolizes progress, technology, and global connectivity.
