UI/UX Designer Creating Thoughtful Digital Experiences

From research and wireframes to polished interfaces and responsive websites, I design products people enjoy using.

9+ years across UX, web, and visual design

ABOUT

The designer Behind the work

Hello! I’m Jewell Shaw. I’m based in Raleigh, NC, and I’ve been designing for a long time — 9+ years in graphic design, 6+ years in UI/UX. People usually assume one came first and the other took over, but that’s not really how it went. I still care just as much about a logo or a brand system as I do about a wireframe or a user flow. Honestly, my favorite kind of project is the one that needs both — a brand that has to become a real product, or a product that needs an actual identity instead of a generic UI kit slapped together. I work in Figma and Adobe Creative Suite, build in WordPress and Elementor, and I’m comfortable enough in HTML, CSS, and a growing amount of JavaScript and C# to design things that are realistic to actually build — not just pretty in a file.

SKILLS

Combining UX strategy, visual design, prototyping, and front-end development to create intuitive digital experiences

UX Strategy

Understanding user needs, defining clear experiences, and creating solutions that balance user goals with business objectives.

User Research
User Personas
Journey Mapping
User Flows
Information Architecture
Wireframing
Usability Testing
Competitive Analysis
Heuristic Evaluation
Design Thinking

Interface Design

Creating intuitive, visually engaging interfaces that make digital experiences easy to navigate, accessible, and enjoyable to use.

User Interface Design
Responsive Design
Design Systems
Interactive Prototypes
Visual Hierarchy
Typography
Color Theory
Layout & Composition
Component Libraries
Accessibility-Focused Design

Creative Tools

I use a combination of design and creative tools to explore ideas, create polished visuals, and bring digital experiences to life.

Figma
Framer
Adobe Creative Suite
WordPress & Elementor
Design Documentation
AI-Assisted Design Tools
Prototyping Tools
Developer Handoff

Front-End Development

Bringing designs to life through responsive development, thoughtful interactions, and user-focused web experiences.

HTML5
CSS3
Responsive Web Design
WordPress Development
Elementor
Git & GitHub
Web Accessibility
Design-to-Code Implementation
Basic JavaScript
Basic C#

FEATURED PROJECTS

Case studies built around measurable product and user outcomes.

Each project previews the research, design, prototype, and implementation decisions that shaped the final experience.

Peacemade Craft Website

A self-initiated WordPress and WooCommerce e-commerce website created to launch a personal art shop, showcase original artwork, support commission inquiries, and build a more professional creative brand presence.

UX Designer, UX Writer, Website Builder

WordPress, Woocommerce, Adobe

PROCESS

CORE CAPABILITIES

From product thinking to polished interface systems.

UX strategy, user flows, information architecture, wireframes, prototypes, design systems, responsive UI, WordPress/Elementor builds, HTML/CSS, and front-end collaboration.

DESIGN PROCESS

Discover, structure, design, validate, refine.

Every project starts with clarity: understanding the audience, mapping the experience, prototyping the interface, and refining the system until the final product feels effortless.

Have a product, website, or design challenge that needs clarity?

Let’s talk about the experience you’re building and how thoughtful UX/UI design can make it stronger.