A self-initiated WordPress + WooCommerce shop I designed from the start to launch an independent art brand online — selling original artwork, handling commission inquiries, and establishing professional credibility from day one.
Peacemade Craft is an independent art brand. I set out to design its online store from the start — a dedicated place to browse original work, buy a piece, and request a commission, built to give the brand a professional home as it grew.
I owned the project end to end: brand strategy, information architecture, UX writing, visual design, and full WordPress/WooCommerce implementation.
UX Designer · UX Writer · Website Builder
Solo project
WordPress + WooCommerce
Phased — plan to launch
WooCommerce · Photography · Image editing
Credibility & product discovery
Designing the store from scratch meant solving four things at once: establishing professional credibility for first-time visitors, creating a clear path to purchase, making custom commissions easy to request, and communicating the artist’s identity consistently — all while feeling trustworthy enough for someone to buy original art from an independent maker.
Clear objectives up front, with metrics defined to track once the shop is live.
I reviewed competing independent-artist sites, mapped the e-commerce flow, and pressure-tested navigation and readability. The takeaway was consistent: buyers arriving from social discovery value product clarity, prominent imagery, a sense of the artist’s personality, and reassurance that custom work is possible — with navigation that never makes them think.
Wants affordable original artwork with clear photos, visible pricing, and enough trust signals to feel safe buying.
Needs style examples, confirmation that custom work is available, and an easy, low-friction way to reach out.
Discovers the artist on YouTube, Instagram, or TikTok and needs a clear jump from social straight to shop or subscribe.
The homepage was sequenced to move a social visitor toward trust and action, one step at a time.
Arrives from a social post, curious but unsure the brand is legit.
Hero introduces the brand and location; artist intro builds a human connection.
Featured collection and product grid make artwork easy to browse.
Clear CTAs to buy, commission, or subscribe — plus trust signals to close the gap.
Navigation prioritized the destinations buyers reach for most, with search and cart always in the header. The homepage flows from announcements and nav, into the hero, artist intro, featured collection, trust indicators, subscription prompt, and a footer with newsletter signup and social links.
— Core insight from the competitive & content review
The visual language uses deep navy for trust and structure, a soft sky-blue as the single accent, and light-sky tints for gentle dividers — letting the art carry the color. Generous white space and large imagery keep the artwork the hero; rounded buttons and a high-contrast footer keep actions obvious.
Structure & trust
Accent
Dividers
Focus on art
The launched site pairs a welcoming homepage hero with clear shopping and custom-order CTAs, a WooCommerce catalog with strong imagery and visible pricing, a featured product grid, and an artist bio that carries the brand story.
Gallery and blog give the work room to breathe, while newsletter signup, social links, contact info, and header search + cart round out a complete shopping experience.
Accessibility was part of the design, not a pass at the end.
A credible brand home that reassures first-time visitors.
One place for products, commissions, and inquiries.
A visual product grid that makes work easy to find and buy.
Beyond launch, the site sets up future growth — newsletter and social integration support ongoing marketing, and a defined set of metrics gives the brand a way to measure what’s working as it scales beyond social platforms.
I turn complex products into clear, human experiences that ship. Let’s talk about yours.
